It feels like every week there's a new nail art innovation that's captivating us all on social media. And that wouldn't be entirely false. Innovation in the nail industry is fast-moving and exciting.

This way, you are not only showing off delicious nail polish but also in a more eco-responsible fashion. Wear this sparkly ...

Jelly nail polishes provide nails with a semi-sheer wash of color and high-shine finish, giving manicures a glazed appearance ...

If busy nail art isn’t your thing, try amping up a basic lavender polish by asking your nail artist for what content creator ...