Collecting user feedback gives companies a new way to step back and see the product through the eyes of its users. For product companies, this is often done at home through what’s called in-home usage ...

Tech.co is here to help you find the right technology for your needs and we take that job very seriously, because we believe tech matters. It matters when you’re investing your hard-earned cash and ...

Frank Robinson promoted the term minimum viable product (MVP) in 2001. He defines it as a “right-sized product, big enough to cause adoption, satisfaction, and sales.” But that's not the most ...

With the rising popularity of user-centered design and UX research, it's crucial now more than ever to have usability testing tools to help evaluate and improve your digital products' UX. There are ...

When Denny’s was developing its new Allnighter menu, consumers were not just invited into the chain’s test kitchen to help the culinary team develop late-night dishes, they were brought in under the ...

Market research has always been an integral part of building a brand. Conducting market research means gathering information and learning more about your target market, establishing potential customer ...