A small-business owner and his team prepare a strategic marketing plan on an annual basis. The plan describes the actions they intend to take to accomplish the company's goals, such as increased ...

Strategic marketing planning includes setting objectives, strategies and tactics to achieve business and marketing goals. An established plan might have a marketing goal of increasing market share by ...

Nuts-and-Bolts Guide to Nonprofit Program Design, Marketing, and Evaluation, by Carter McNamara, describes these intertwined elements of a nonprofit organization’s work that must be developed together ...

Prospective buyers of marketing technologies rank demos, test drives, and self-driven online research as the most valuable methods for evaluating products/services, according to a recent report from ...