In hindsight, marketing agency Influence & Co. seemed to be ahead of its time. The marketing and sales team of seven didn't know a global pandemic would soon halt all travel and in-person conferences, ...

If your marketing plans involve working with partners, whether it’s one or one hundred, you know how complicated it can get managing the relationship and shared campaigns. Spreadsheets are the tool of ...

Whether you’re publishing blog posts or creating content in the form of white papers or infographics, creating and publishing content can be an extremely chaotic and time consuming process. Inevitably ...

In an era when many traditional marketing and advertising conferences are underwhelming it’s clear that Dmexco – the digital marketing exposition and conference – is rising in both its influence and ...

Measuring marketing and its impact on revenue is a hot topic these days but making an investment for change in organizations can sometimes be challenging. More specifically, there are usually three ...

One of the cultural values at Buffer is to live smarter, not harder. We like to think this extends into our workflows as well. This is why marketing spreadsheets have been such a boon for us, helping ...

Catalogers have been using a combination of spreadsheet analysis, order entry solutions, and trend forecasting software to manage their marketing analytics and product forecasting for many years…too ...

Content marketing is old news by now, so chances are good you’ve read about its benefits and set up a blog to share your or your company’s wisdom. That’s great. But after awhile, let’s be honest, it ...