Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As a fractional CMO, I’m often called in to help when a prospective client—usually an astute ...

As marketers go about establishing plans and budgets for 2010, they cannot afford to ignore mobile as a channel for engaging customers in revenue- and profit-producing ways. With many companies ...

Plotting a digital marketing strategy can prompt even some of the savviest B2B marketers to ask for directions. Gartner recently unveiled its digital marketing transit map to provide a framework for ...

Most teams don’t lack ideas. They lack a clear, testable plan that everyone can execute today. Waiting weeks for a slide deck ...

Co-Founder & CEO at SE Ranking, Serial Investor, IT Entrepreneur with 10+ years of experience in marketing and software development. 2020 was a very challenging year for everyone, with Covid-19 ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Avoiding friction points is often discussed as specific to user experience. And that is indeed useful in marketing optimization. But, 'tis the season for thinking about next year before this year is ...