Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions and rides based on iconic toy brands.

Mattel (MAT) and Gap (GPS) announced a new apparel collaboration that will include a new Gap x Barbie collection of tees, skirts, hoodies, denim, button-downs and accessories. Read more.

The Mattel Brick Shop product logo. ... The brand will offer creative, sturdy and easy-to-follow builds, as well as an opportunity for post-build customization at competitive prices.

Mattel’s logo is displayed outside its headquarters in ... Mattel, the toy maker behind major brands such as Barbie and Hot ... Mattel signed a multiyear contract to lease the office space at ...

Mattel introduces Mattel Brick Shop, a new brand in the building sets category promising high-quality bricks, easy-to-follow playbooks, and sturdy builds.

The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture. As the toymaker celebrates its 80th anniversary, CEO Ynon Kreiz and senior leaders reflect on the company's deep roots ...

It’s in the hand-painted eyelashes on every Barbie doll prototype. It’s in the meticulous detail found on the millions of Hot Wheels and Matchbox cars made every year. It’s in the ingenuity ...