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Mattel Releases First Barbie Console Video Game in Nearly a Decade
After nearly a decade of releasing only mobile games starring Barbie, in the wake of the blockbuster Barbie film of last year and the 65th anniversary of Barbie this year, Mattel is returning to ...
Mattel, Disney renew licensing agreement for ‘Toy Story’ franchise
Mattel (MAT) has renewed a multi-year global licensing agreement with Disney (DIS) for new products commemorating Toy Story’s 30th anniversary ...
The Toy Book6d
Mattel Will Bring the ‘Toy Story 5’ Toys to Life
Mattel Inc. will renew its multi-year global licensing agreement with Disney for new Toy Story products. This agreement ...
Variety24d
The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
Dan Doperalski for Variety In addition to foundational Mattel brands such as Barbie, Hot Wheels, Matchbox and card game Uno, the company over the years has acquired complementary toymakers ...