Cross-channel marketing remains in its infancy, despite the adoption of multiple media channels in marketing campaigns. Most lack proper integration and consistency. A global research study suggests ...

The buzz around digital transformation is extremely widespread and is here to stay. Given how quickly and efficiently organizations can preserve their competitive advantage with technology adoption, ...

CHICAGO, March 01, 2021 (GLOBE NEWSWIRE) -- BrandMuscle, the industry leader in integrated local and channel marketing, announced today that it has launched Channel Partner Scorecard, a new solution ...

Retailers have barely reached the halfway mark in their journey to omni-channel maturity, according to the results of a new report from Starmount and Retail Systems Research (RSR). The report is based ...

“More and more, the first part of our conversations with customers is 'how do you want to acquire?' versus 'what do you want to acquire?' Not every partner has the maturity to transition to this model ...

DENVER, Oct. 25, 2023 /PRNewswire/ -- New Charter Technologies, a portfolio company of Palo Alto-based private equity firm Oval Partners, is proud to announce the launch of the FrontRunner™ Maturity ...