"When you combine red and yellow it’s about speed, quickness. In, eat and out again. "Yellow is also the most visible colour ...

Both the McDonald’s logo along the highway and on the side ... officials pushed to have buildings “blend into the natural landscape.” A shopping center that was next to the McDonald ...

The McDonald's 'golden arches' emblem is one of the most distinctive logos in the world. It has been used since 1961 - but people are only just learning the psychology behind the iconic colours ...