Common Misconceptions: What PR Can (And Can’t) Do For Your Brand
PR is a long-term strategy focused on building relationships, shaping public perception and positioning your brand for ...
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Publicis scoops Coca-Cola media in North America
Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.
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Juanita Stephens, Industry Publicity Veteran, Dies After Lengthy Illness
After that, the well-respected executive launched her own media and publicity firm, JS Media Relations, with bases in New York and Atlanta. Under that banner, she helped oversee the solo career of ...
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Coca-Cola media biz contract lies between Publicis and WPP
WPP is defending its Coca-Cola media business in North America against another major holding company — Publicis. It is ...