Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More If we strip away the hype, the metaverse can be defined as “the ...

Opinions expressed by Entrepreneur contributors are their own. One of the most innovative ideas to gain momentum is the concept of the metaverse. For marketers, it’s critical to understand what the ...

A perfect storm has led some industry watchers to wonder if the metaverse, once marketing’s favorite shiny object, is on life support. Generative artificial intelligence (AI) like ChatGPT has taken ...

All the hype surrounding the metaverse might seem like a good incentive for marketers to just jump on the bandwagon and try anything, follow trends, see what sticks. But digital media expert Patrik ...

Are you a print subscriber? Activate your account. 1 hour 21 min ago By Ewan Larkin - 4 hours 53 min ago By Janelle A. James - 4 hours 53 min ago By Tim Ringel - 5 hours 23 min ago By Asa Hiken - 5 ...

The growth of the Metaverse over the past 12 months is nothing less than astonishing. For that reason, there’s no better time than now for marketing professionals to get serious about the ...

There is a growing awareness that brand-building in the metaverse can shift your marketing onto a new playing field. Or is it multiverse? With all the commotion surrounding the metaverse – especially ...

In Neal Stephenson’s popular 1992 sci-fi novel “Snow Crash,” the author introduced the term metaverse to portray a futuristic world where people interacted in virtual 3D worlds using avatars. While ...

The marketing news cycle this year has been inundated with announcements from brands around their plans for the metaverse, the nascent idea of a channel that can blend real and virtual worlds ...

There are two core components that define a 'true' metaverse, according to early investors in the concept: decentralisation and interoperability. Rather than having a centralised entity pulling the ...

The definition of Web3 is still up for debate. However, one consensus among experts is that the third generation of the Internet is one that is decentralized. And based on conversations at Forbes’ ...