Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More If we strip away the hype, the metaverse can be defined as “the ...

Opinions expressed by Entrepreneur contributors are their own. One of the most innovative ideas to gain momentum is the concept of the metaverse. For marketers, it’s critical to understand what the ...

Are you a print subscriber? Activate your account. 1 hour 21 min ago By Ewan Larkin - 4 hours 53 min ago By Janelle A. James - 4 hours 53 min ago By Tim Ringel - 5 hours 23 min ago By Asa Hiken - 5 ...

The metaverse is a hot topic. For those not familiar, the concept of a metaverse dates back to 1992, when author Neal Stephenson coined it in his novel “Snow Crash.” In the novel, avatars coexist in ...

A perfect storm has led some industry watchers to wonder if the metaverse, once marketing’s favorite shiny object, is on life support. Generative artificial intelligence (AI) like ChatGPT has taken ...

76% of Americans are joining—or considering joining—the metaverse. And it's about to revolutionize the way marketers are communicating, educating, and selling to customers and prospects. Download ...

All the hype surrounding the metaverse might seem like a good incentive for marketers to just jump on the bandwagon and try anything, follow trends, see what sticks. But digital media expert Patrik ...

There is a growing awareness that brand-building in the metaverse can shift your marketing onto a new playing field. Or is it multiverse? With all the commotion surrounding the metaverse – especially ...

The growth of the Metaverse over the past 12 months is nothing less than astonishing. For that reason, there’s no better time than now for marketing professionals to get serious about the ...

One of the biggest new platforms for marketing became very clear during the pandemic: metaverse marketing. For those not familiar with the actual term, metaverse is defined as an immersive, digital ...

The marketing news cycle this year has been inundated with announcements from brands around their plans for the metaverse, the nascent idea of a channel that can blend real and virtual worlds ...