We embarked on a creative journey to design minimalist one-line logos that convey their essence in the simplest visual form.

But as new research suggests, many minimalist logos aren't effective because they ... brand consultant and host of the Design Matters podcast, told Business Insider. "And we've been doing this ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...