As the mobile and tablet market and sales has performed better than the PC market in the past year, the near future as predicted by Eric Schmidt saying that everyone will own a smartphone is becoming ...

Uber Engineering outlines its platform-led mobile analytics redesign, standardizing event instrumentation across iOS and ...

Whether or not you’re aware of it, from the moment a customer lands on your mobile website, they are judging your brand. And it is about more than what your mobile website looks like – today, it is ...

To respond to consumer behaviour on mobile devices, brands need to be able to quickly analyse and improve mobile engagement. Unfortunately, this hasn’t always been easy, at least partly because mobile ...

Adjust InSight empowers and advises marketers to make privacy-first, data-driven, ROI-positive decisions "As our industry moves towards a more privacy-centric, aggregated approach to measurement, ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In a sign of the growing importance of mobile analytics, App Annie has ...

Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership. They will offer a unified cross-platform mobile and web ...

Google has unveiled a new mobile analytics platform designed to help marketers and developers better measure their apps. Mobile App Analytics is currently available in beta form, with Google promising ...

Marketers don’t have it easy, do they? Just when we think we’ve nailed every aspect of audience engagement, along comes a new channel, bringing with it fresh ways of engaging with customers. Once we ...

IBM will dedicate $4 billion in spending this year to the cloud, analytics and mobile technologies, as it struggles with seismic shifts that are changing the computing landscape it once dominated, In ...