Multi-channel marketing automation is rapidly becoming a cornerstone for businesses seeking to optimize their marketing ...

But how far is the industry from fully embracing modern-day ‘touchpoint’ marketing? Marco Ricci speaks to industry experts to find out. ‘Multichannel marketing’ (MCM) is a term today's ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

As customer expectations shift toward personalized, seamless brand experiences across channels, Multichannel Marketing Hubs have become essential platforms for orchestrating campaigns, integrating ...

Made with TBWA\Chiat\Day LA, “Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video ...

As part of a new multichannel content marketing solution, Holistic Marketing Lab incorporates customized audio advertising ...

Successful integration is key for effective multi-channel marketing automation. Having disparate systems for email, social media, and the like is not enough. These systems must communicate and ...