While advertisers’ interest in gaming as an advertising medium may be growing, their spending commitments seem stuck on pause ...

Xbox has released a new commercial directed by David Fincher that features a bunch of CGI rat-human hybrids in a dirty, crowded city. It’s the kind of ad we don ... a specific game or item ...

One thing that garnered hype for the new game was this epic commercial ... and athletic ability to play video games for the ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...

Roblox has partnered with Google to expand its immersive advertising efforts, including its rewarded video ads product.

Earlier this week at the Game Developers Conference ... Discord is launching a new video ad format on mobile. Citron added, “So starting early last year, we decided to double back down on ...

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. That means ...

Roblox announced today that it's launching Rewarded Ads for advertisers, as well as adding Google's Ad Manager to its tech stack.

Discord’s mobile app will have video ads starting in June, the company announced today. The initial pilot for the video ads, which Discord calls Video Quests on Mobile, will offer advertisers the ...

At IAB's gaming ads-focused Playfronts, Discord's Senior Vice President of Product Peter Sellis shared new insights about ... in-game items by watching in-app video ads -- generated 70 campaigns ...