Pepsi's at it again. trying to crack Coca-Cola's monopoly at certain fastfood chains. In its latest salvo, it sent out fleets ...

The stunt was timed to coincide with National Fast-Food Day in the US yesterday, but 'Every burger deserves Pepsi' is just ...

Branding is a minefield these days, with social media ensuring that everybody can share their immediate gut reaction to ...

Pepsi, which got a new logo and a new set of package designs back in 2008, is about to get yet another redesign, according to Ad Age. While the core logo won't change, the company will become more ...

This redesign faced immediate backlash ... a high investment doesn’t guarantee a logo’s success. Last year, Pepsi’s logo changed again and brought back the white wave closer to how it ...