Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...

Setting your business’s prices may seem simple: List your product for more than it costs you to manufacture or acquire it, and you’ll make a profit. But your prices are more than just numbers. The way ...

When developing a pricing strategy for your organization, getting the foundational steps right can make the difference between long-term profitability and constant margin pressure. As a leader, you’re ...

In the evolving landscape of financial services and data-driven strategy, the integration of artificial intelligence (AI) with pricing optimization is redefining how organizations achieve sustainable ...

As rising costs squeeze margins, behavioral pricing techniques offer leaders a way to increase revenue without pushing prices beyond what customers will accept. Unsplash+ According to Bank of ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...