Shoppers spent just under $283 billion on store-brand products last year, up 3.3% compared with 2024, the Private Label ...

As consumers seek value among rising prices, U.S. sales of store brands/private label products increased 3.3% in 2025, by ...

Store brands continue to set records. Their rise should give restaurants some clues about what diners want right now.

Store brand dollar sales increased nearly three times the rate of national brands for the 52 weeks ending Dec. 28, 2025.

Store brands see faster growth, record unit sales and rising market share as consumer priorities shift to value and quality, ...

Dollar sales for private label products increased 3.3% to an all-time high of $282.8 billion over the 52-week period ended on ...

The growth of private-label products — and retailers' focus on shoppers' interest in healthier offerings and plant-based ...

Costco’s private label didn’t become a global powerhouse by accident—its name reflects strategy, history, and a deliberate approach to trust and value.

Sports drinks presented a different challenge. In an industry where a vibrant blue color is iconic, removing synthetic dyes ...

Store brand dollar sales rose 3.3%—nearly triple the 1.2% gain of national brands—for the 52 weeks ending Dec. 28, 2025.

Consumer concerns on the economy continue to grow, creating an opportunity for private label brands and a challenge for branded CPG companies Consumer appetite for private-label products remains ...

Save A Lot’s announcement that it will purge artificial food dyes from its private label products follows Walmart’s ...