Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Opinions expressed by Digital Journal contributors are their own. Navigating a crowded market requires more than domain expertise — it demands strategic product positioning and messaging. Both are ...

Product-market fit proves people want your product, but only a strong go-to-market strategy turns that demand into consistent ...

As the CEO of a software technology company, I want to emphasize the ongoing nature of achieving product-market fit (PMF), which plays a significant role in guiding our product's journey through its ...

We all understand the concept of ‘positioning’ finding and defining a clear and distinctive place for your company product, service, or brand in the mind of customers and prospects. The best ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

What if the secret to your business’s success isn’t just about having a great product, but understanding exactly where you stand in the journey to product-market fit? Too often, entrepreneurs chase ...

A film is not only a creative work. It is a product entering a crowded market, and the following playbook shows how startup ...