The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...

Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume the food but also to believe that the food actually tastes better.

I read "Blink" a few months ago. Interesting read. I'm not saying everything he write is perfect and true, but it certainly made me think.<BR><BR>One of the points he brought up was about packaging, ...

NEW YORK, Aug. 28, 2025 /PRNewswire/ -- The Specialty Food Association (SFA) hosted 10 students from the Drexel Food Lab/Certificate in Food Entrepreneurship and Innovation programs as Junior ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...