Procter & Gamble Chief Brand Officer Marc Pritchard said today that marketers need to focus more on growing markets and not just their share of markets. That, he added, is “good for everybody,” and ...
The advertising sales business of Charter Communications is moving ahead with a full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The offering from Spectrum Reach is ...
SAN FRANCISCO, July 24, 2024 /PRNewswire/ -- Channel99, an AI-powered decision making engine for B2B marketing investments, today launched a new scoring technology for B2B digital programs making it ...
Procter & Gamble, reporting strong sales and increased costs during its 2022 fiscal first quarter, will continue to invest in marketing at the same level going forward with the goal of supporting ...
NEW YORK—The advertising sales business of Charter Communications, Spectrum Reach, has announced the full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The ARO ...
“To grow markets, expand to reach all potential consumers,” said Marc Pritchard, chief brand officer at Procter & Gamble, the owner of a huge roster of FMCG brands including Tide, Always, Oral B and ...
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