These days, marketing to people based on their real-time context is all the rage. However, although real-time contextual marketing can drive strong results, marketers need to think carefully about ...

Discover the difference between content and social media marketing. Learn how each fits into your digital marketing strategy.

Unilever wants to spend half its marketing budget on influencers. The Secret Little Agency’s Ludovica Damonte worries that ...

In marketing, is it possible to be both fast and brilliant? Yes it is – according to "urgent genius", a communications philosophy that embraces the trends of newsjacking and real-time marketing that ...