Prime Video‘s home screen has looked the same for years, with rows of tiles that rarely matches what you actually want to watch. Amazon is betting AI can change that, and Jeff Bezos is personally ...

Amazon debuted the most significant redesign of its Fire TV interface in about five years this week, part of a broader effort to make content discovery faster for viewers while creating more effective ...

Amazon announced a new UI for Fire TV last month that, at the very least, seems heavily inspired by Google TV. Now, it’s actively rolling out in the US. The new homescreen design for Amazon Fire TV ...

Amazon is rolling out a major Fire TV UI redesign in the United States. The update introduces a cleaner layout, expanded app pinning, simplified navigation, and integrated Alexa+ features to improve ...

During the flurry of CES 2026 news at the start of the year, it might have been easy to overlook Amazon's announcement that the Fire TV user interface is getting a revamp. But that redesign is rolling ...