Tennis legend Roger Federer has signed a deal with Japanese clothing company Uniqlo after ending his decades-long partnership with Nike. The new contract is reportedly worth $300m (£228m ...

Roger Federer has made some demands from Nike which they declined to fulfill. Since that was denied, Roger Federer decided to end his contract with them and bagged two other deals to replace it.

including Roger Federer-backed On and Deckers' Hoka, lured consumers with fresher and more innovative styles. Hill also highlighted that a lack of newness led Nike to become too promotional and ...

Another well-known piece of Federer commercial history, Nike shows off the Swiss's skills. A man "claiming to be Roger Federer's coach" sneaks into his house at night to keep the pressure on and ...

Nike in the past year has lost out to rival brands, including Roger Federer-backed On and Deckers' Hoka, who lured consumers with fresher and more innovative styles. Hill is also looking to ...