Marketers want to make the best use of all investments as companies close out the year, specifically digital marketing budgets. With paid media costs rising, a recent survey from BrightEdge of more ...

Ultimately, with the Internet today, everyone has the same goal–trying to get noticed. Everyone is fighting for the online presence that gains them recognition and traction, in some way, shape, or ...

SEO ROI Rechner has introduced a comprehensive calculator designed to help businesses estimate the profitability and return on investment of their search engine optimization strategies. The tool ...

Bounce rates can help businesses infer on a page's return on investment. It may take a few tries before a business can find the sweet spot. Google is more than a conglomerate of robots and algorithms.

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers.

As defined by Hotjar, conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. This action may be anything from scrolling ...

A study finds clients spending above average for SEO services are more likely to be satisfied than clients spending less. The average amount that American small businesses spend on SEO services is ...

Google's John Mueller, once again, said that for SEO purposes, for ranking in Google purposes, you do not need to worry about your site's bounce rate. John said this on Reddit "Google doesn't use that ...

The Ton has long observed the struggle between SEO and CRO, two bitter competitors. Deliberately competing for dominance in the packed ballrooms of the internet, there was friction. One side was SEO, ...