If you’re unfamiliar with Elf on the Shelf, here’s how it works: Parents stage the doll in different spots around the home ...

The optics of a fleet of identically dressed little guys showing up to the homes of strangers and announcing their intention ...

Santa Claus is coming to town, and let’s face it: He’s a mighty popular guy. It’s best to plan ahead, if you want to make sure family members have an opportunity to spend time with the jolly old elf ...

This Elf on the Shelf left a permanent mark. A father took the Elf on the Shelf trend to the extreme and gave himself a tattoo to fully convince his children of their elf’s mischief. Doting dad ...

One of Santa’s special helpers translated sign language for a 4-year-old deaf girl so she could tell him what she wants for Christmas. According to People Magazine, SWNS reported that little Emily ...

"It was just a magical experience," the young girl's mother said Nicholas Rice is a Senior Editor for PEOPLE Magazine. He began working with the brand as an Editorial Intern in early 2020, before ...