Zappos: Enjoy stellar savings on a wide variety of footwear brands at the retailer's Black Friday sale, including Hoka, Reebok and more, as well as great deals on clothing and accessories from Columbia, Michael by Michael Kors and other big names.

Some deals are price-matched across stores, while other deals on certain products are exclusive to one store or another. Where are shoppers supposed to start? To help you shop smart this Black Friday,

Our shopping & deals editors have over a decade of experience, so we’re doing the hard work for you and scouring all of the Black Friday sales and picking out the best of the best to share with our readers.