Sometimes the most effective shifts don’t start with convincing people to think differently. They start by getting them to ...

In an increasingly interconnected world, the significance of technology in fostering positive social behavior change on a global scale is undeniable. Africa, though a latecomer to digitalization, has ...

More than 500 social and behaviour change professionals from around Africa and the world will meet from February 19 to 21 in Nairobi, Kenya for the first Africa Social and Behaviour Change Conference ...

A boy looking after their cattle at Katikit borehole in Tiaty, Baringo county on March 17, 2022. [Kipsang Joseph, Standard] Social Behaviour Change (SBC) tactics have successfully reduced maternal and ...

Here's a sobering statistic for physicians and other health professionals. Clinical care is estimated to account for only 20% of health outcomes, whereas health behaviors and social determinants of ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

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Changing our behavior is a self-engineering challenge with few equals. I’m talking about long-term, sustained change, not short-run bursts that sputter out before real change happens. Whether the ...

Correspondence to Tahlia Alsop, School of Health and Rehabilitation Sciences, The University of Queensland, St Lucia, QLD 4072, Australia; t.alsop{at}uq.edu.au The WHO has called for action to ...