In recent years, e-sports has grown from a niche pastime to a global phenomenon, capturing the attention of millions of fans ...
Honda has signed a sponsorship agreement with World Athletics ahead of the World Athletics Championships Tokyo 25 as an ...
There’s more to it than meets the eye, and understanding the nuances could be the key to opening a more prominent role in the sports narrative. When it comes to sports sponsorship, you’re diving into ...
It's far too early in Bronny's career to say what type of player he'll be. As far as being a professional basketball player ...
Money from name, image and likeness deals has changed what it means to be an NCAA athlete for some college players ...
A new report finds that the average professional sports ... team sponsorship deal cost $935,000 in 2023. The average, of course, pulls in a wide range of dollars and locations-for example, a ...
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Of various sponsorship activities, sports sponsorship is one of the media most widely used to reach and communicate with target audiences (Roy & Cornwell 2004), to enhance positive perception of firms ...
and FanCraze reduced its sponsorship from four teams to just the Delhi Capitals this year. “Despite the overall decline, direct-to-consumer brands still represented over 45% of sports ...
The luxury fashion house has stuck a deal to replace cryptocurrency firm Gemini as the sponsor of England’s ... marks Chanel’s inaugural push into sports; the brand did lean into its ...
“We have the utmost respect for the Dolphins, have been proud to have been associated with the team and applaud ... more bold and controversial in sports sponsorship. However, there are ...