Explore how marketing teams are using data insights, optimizing spend, leveraging AI tools, and mastering efficiency to drive ...

The chief of staff role is becoming a structural necessity, bringing alignment to ambition, rhythm to execution and cohesion ...

Traditional approaches and methodologies to both long range strategic planning and shorter-term operational brand planning may not provide the means to fully address modern complexity and ...

When market signals are mixed and budgets are on the line, brands need more than just data – they need a plan. Leaders from ...

I am confident that I am the first person who read the entire thing. A good marketing plan should be focused on presenting the objectives, the strategic initiatives needed to achieve the objectives, ...

In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

The Delaware County Foundation is thrilled to announce the appointment of Katie Burns as its new events and marketing director. Burns brings a wealth of experience in event planning and marketing, ...