In more recent years, Superdry's hoodies and T-shirts with their bold logos and Japanese writing have increasingly been seen as a 'dad brand'. But just months after founder Julian Dunkerton ...

Don't be fooled by the Japanese characters emblazoned on its hoodies - Superdry was always a thoroughly British success story. From a small stall in Cheltenham market, it went on to become a truly ...

Mr Dunkerton founded Superdry more than 20 years ago. Its distinctive Japanese-style T-shirts were once worn by Hollywood actors and sports stars and, at its peak in 2018, the company was valued ...