Senator demands answers after Trump accepted Rolex and gold bar before slashing tariffs on Switzerland - Trump’s love of ...

Rolex and Swiss business leaders influenced President Donald Trump's decision to lower tariffs.

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

Luxury timepieces regain momentum in the US, as tariff cuts spark a December export spike — but China and Hong Kong remain ...

The Rolex 24 will remain the Rolex 24 for the long term, as Daytona signed an extension with the luxury watch brand.

Swiss watch exports in December 2025 increased by 3.3 percent, marking an upturn in the sector as the U.S. eased its tariffs ...

The Rolex crown logo can be taken literally; the Swiss brand is the undisputed king of watches. According to Morgan Stanley’s 2022 report on the state of the Swiss watch industry, Rolex has 29% of the ...

In Morgan Stanley’s annual Swiss watch industry report, Rolex dominated the chart with sales of 10.1 billion CHF (approximately $11.5 billion USD). The report included insights from Swiss consultancy ...