The collaboration between TAG Heuer and Oracle Red Bull Racing over nearly a decade is borne from a joint passion for ...

The conglomerate behind the TAG Heuer brand secures a 10-year partnership deal with Formula 1 that’s yet to start in 2025.

Since Rolex first partnered with F1 in 2013, the brand’s presence has become synonymous with the sport, with its green and ...

The luxury goods conglomerate's partnership with the high-profile series will maintain each side's high value image.

Sponsoring the glamourous world of motor racing will help Louis Vuitton and TAG Heuer withstand the bling bloodbath.

Several LVMH-owned brands will be involved in the global partnership deal, including Louis Vuitton, Moët Hennessy and TAG ...

The timepiece will include a tourbillon-powered chronograph, and will be limited to 500 pieces. It drops in November.

Now, that has been officially confirmed – with a slight twist. The TAG Heuer parent company, LVMH, has today announced the ...

TAG Heuer has been making watches since 1860. Like other storied watchmakers (think Rolex and Breitling), TAG Heuer watches ...

As a continuous representation of the racing heritage of the Swiss brand, and a second chapter in the Racing Monaco series, ...

Bernard Arnault is firmly in the luxury industry’s driver’s seat with LVMH Moet Hennessy Louis Vuitton SE’s sponsorship of F1 ...

The world's leading luxury goods company LVMH has announced a 10-year sponsorship deal with Formula 1 starting in 2025, valued at over $100 million (CHF86 million) a year. The French luxury giant will ...