Google announced significant changes to language targeting settings in Google Ads search campaigns. "By the end of 2025, the language targeting setting will be removed from Google Ads Search campaigns ...

Google Ads’ new Experiment Center gives advertisers a single hub to test strategies and measure impact before scaling.

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

Google Ads added a new targeting feature to AI Max for Search campaigns: “Locations of Interest.” The rollout appears to be early-stage and not yet widely documented in Google Ads help resources. How ...

The Google Ads API added a trio of new targeting tools for Performance Max campaigns, giving advertisers sharper control over where – and to whom – their ads appear. What’s new. From Aug. 4, all ...

Google Ads, sometime after June 2024 and November 2024, updated the size of your data segment requirement from 1,000 active visitors in a 30-day period to 100 active visitors in the same period. This ...