The Carlsbad, Calif., manufacturer’s new Qi35 metalwoods lineup was announced earlier this week. Last month, I had the benefit of a full walk-through at TaylorMade Canada north of Toronto and was surprised by the scope of the R&D team’s material, technology and fitting upgrades as a follow-up to Qi10.

It’s an arduous task to make any fairway wood (or hybrid) launch story sizzle. The category tends to lack the requisite pomp and circumstance necessary to

The TaylorMade Qi35 family of drivers (Qi35, Qi35 Max, Qi35 Max Lite and Qi35 LS) stretch driver performance potential by divining an optimal mix of forgiveness and ball speed. The Qi35 lineup features lower centers of gravity that align more closely with the center of the face for maximum ball speed efficiency.