The feature allows advertisers to transform a single TV commercial into variants based on zip codes or for specific states without creating multiple creative assets ...

LG Ad Solutions, a specialist in advanced Connected TV (CTV) advertising, has released findings illustrating how the smart TV ...

Tributes have been paid to a popular carpet salesman known for his 1980s TV adverts following his death aged 79. Batley-born Mike Smith, the driving force behind the Mike's Carpets chain of businesses ...

NEW YORK — For decades, the role of an advertising agency was integral in the development of effective creative including the :30 or :60 television advertisement. Now, proving ad shops remain relevant ...

John Lewis, Marks and Spencer’s, Sainsbury’s, and Asda are among the big names bidding to have you reach for your tissues (and maybe wallet) with their mini-movies. It’s a tried and tested Christmas ...

Pharmaceutical ads now account for 9% of TV advertising according to LightShed Partner’s Richard Greenfield and an even higher percentage of spots on evening newscasts When you purchase through links ...

When advertisers think of the social networking category, they mostly focus on the “social” aspect, as in a way to reach scaled audiences within walled gardens. But there’s also the “network” ...

AMES, Iowa – There is a reason it may seem as if every television ad right now is a political one. Millions of dollars are spent to reach voters through this one medium, but does it pay off on ...