In addition to "co-branding with the iconic Texas Longhorns logo in Dick's marketing campaigns," the sponsorship will include student-athlete influencer marketing activations through name, image and ...

Dick's Sporting Goods is going south for its latest partnership. On Thursday, the Coraopolis-based retailer announced that it ...

The newest additions are accompanied by the usual SEC and stadium's 100-year anniversary decals, complete with the Texas logo in the middle. Check out the full design here: The Longhorns will host ...