The best logos don't just look good, they're also effective in identifying a brand. A logo's successful if we immediately know which brand is represented based on the logo design alone. So with that ...

Sony has unveiled the logo for Columbia Pictures' 100th anniversary in a delightful and classic animated short, which showcases the logo's evolution. The legendary "Lady with the Torch" carries a ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

The late 1940s ushered in a wave of unique, colorful logos for college sports. The trend continued for over 50 years until athletics programs began to embrace minimalistic designs at the turn of the ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

The shield is the iconic NFL logo. Each of the 32 teams has a logo, too. Some are incredible, others classic, and some have outlived their usefulness. Time for a change? Unlikely. ASHBURN, VA - MARCH ...