Multinational boosts online chatter after social media users showcase product’s widespread use in life hacks ...

Unilever, one of the biggest spenders on e-commerce ads, is pushing for retailers to adhere to the same measurement standards. Speaking to Insider at the Interactive Advertising Bureau's Annual ...

Crucially, Unilever’s pivot also reflected how far the ecosystem has matured. The company that once led the charge against ...

Last week, when Unilever launched Act 2 Unstereotype—the next phase of its initaitive launched in 2016 to tackle stereotypical portrayals of gender in advertising—the company revealed that 98% of its ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

Unilever pushed up its brand and marketing spend by €500m (£443m) in 2022 and has vowed to continue investing in its brands in 2023. Looking at the year ahead, the Anglo-Dutch FMCG giant said it would ...

Unilever has partnered with the ad:tech London initiative and the trade show’s Future Media and Technology Summit. With this new partnership, a range of marketing and media tech startup hopefuls will ...

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Consumer goods giant Unilever, one of the world's biggest advertisers, has threatened to pull investment from digital platforms ...

Unilever is three months into a major structural reorganization and still early in a years-long plan to reshape its company around new marketing and distribution channels. It’s Aaron Sobol’s job to ...

Aside from driving purchases at the point of sale, the FMCG business believes the technology can be used to reduce the cost of customer acquisition through personalised content. To test the theory, ...

The CMGO position will not be replaced like-for-like, Unilever confirmed to ADWEEK. Instead, Leandro Barreto, chief marketing officer, Unilever Beauty and Wellbeing, will extend his remit to include ...

Consumer goods giant Unilever, one of the world's biggest advertisers, has threatened to pull investment from digital platforms such as Facebook and Google that "create division" in society or fail to ...