The Walmart+ membership may cost $98 per year — or $12.95 per month — but it offers a range of benefits that go beyond ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. When two 800-pound gorillas fight over the same prized banana, the ...

Walmart is rolling out Walmart Rewards for Walmart+ members, according to a post on the company's website from Chris Cracchiolo, senior vice president and general manager of Walmart+. "At Walmart, ...

Whether you’re shopping for back-to-school, everyday household supplies, or even large appliances, you can usually find some good deals at Walmart. Now the big box retailer is offering another ...

It's the latest store credit card vying to be top-of-wallet for your everyday expenses. Many or all of the products on this page are from partners who compensate us when you click to or take an action ...

Advertisers will soon have the ability to reach Walmart shoppers through the Ibotta Performance Network (IPN). Walmart teamed up with Ibotta to create a cashback and customer rewards program. The ...

Walmart Inc. is adding new perks for its Walmart Plus members with a new cash-back digital rewards program. The Bentonville-based retailer said Wednesday that as members browse items either on Walmart ...

In the battle to offer the most attractive cash back rewards on their payment cards, Costco’s 4% back on gas purchases outstrips Walmart’s 3% back on e-Commerce transactions. But Walmart, moving ...

The new item-specific rewards are helping Walmart build out ways to reward Walmart+ member loyalty, Cracchiolo said. Walmart noted that shoppers can find rewards connected to “hundreds of bestselling ...

The new item-specific rewards are helping Walmart build out ways to reward Walmart+ member loyalty, Cracchiolo said. Walmart plans to integrate the program with its growing digital advertising ...