Ariel Courage is an experienced editor, researcher, and former fact-checker. She has performed editing and fact-checking work for several leading finance publications, including The Motley Fool and ...

Have you ever heard the phrase, B2B Marketing and wondered what it meant? Well here we explain the basics of what Business to Business Marketing is, from McDonalds buying tomatoes for the sandwiches ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Online B2B distribution? Amazon’s foray into B2B distribution worked fine for simple products like paper towels, but the moment specs get tricky, its model breaks down. Most industrial products live ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

The playbook for B2B marketing is being rewritten at lightning speed. The strategies that worked yesterday are quickly being outpaced by new technologies and shifting customer expectations. It's no ...

E-commerce expert Bharat Sharma tells EPI editor Douglas Blakey that the majority of existing B2B online commerce is broken and how the purpose-built Apex B2B platform addresses merchants’ pain points ...

Most B2B marketing teams know that video matters, but still struggle to fund and execute on it. LinkedIn reports that 78% of ...

B2B influencers are becoming media channels in their own right (Adobe Stock) Not long ago, saying “B2B influencer marketing” ...

The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...