Data has become the lifeline of our increasingly interconnected world and a crucial lever for driving customer experience.

Building a customer data strategy doesn’t just require collecting as much information as possible or having fancy dashboards that look great in meetings. It’s also essential to collect the ...

COMMISSIONED: The new year has arrived, bringing with it the usual resolutions: get fitter, read more books, maybe finally tackle that ever-growing email ...

Module 2: Product Data Frameworks and Workflows You will analyze and apply two key frameworks for your data strategy which will help you develop a data mindset and move towards your data vision Our ...

Sales professionals today find themselves navigating a dynamic and ever-changing landscape. Platforms like LinkedIn’s Sales ...

In today’s digital world, organizations are focusing on monetizing data as an asset. To achieve this, there needs to be a deliberate business strategy on how to leverage the technology ...

As AI becomes increasingly prominent, organizations must adopt better data practices to set themselves up for success with new technologies. An ineffective data strategy can result in lost sales ...

In 2019, the Tory government unveiled a National Data Strategy (NDS), which promised to drive the collective vision that would support the UK to build a world-leading data economy. The aim was to ...