This process is called a clean install, which is ironic as there's nothing particularly clean about it: Microsoft has enshittified Windows Setup.

Windows 10 is officially no longer supported after today, and it's time to upgrade to Windows 11. As long as you have a supported PC, it's very easy to install. But therein lies the problem: Windows ...

Windows 11 is a solid operating system that offers some benefits over its predecessors. It features a fresh design, solid gaming performance, and offers much better multitasking over the prior version ...