South Korean singer Yves (born Ha Soo-young) began her career in Loona, one of the most audacious acts in K-pop history. Starting in October 2016, the 12-member girl group embarked on a long and ...

Forbes contributors publish independent expert analyses and insights. Joan Vos MacDonald is a New York-based writer who covers Korean media. Oct 29, 2025, 07:56am EDT Nov 02, 2025, 11:23am EST Yves ...

The group’s fandom flooded Twitter hours before the music video went live while rallying different fan groups (some of whom call themselves “Orbits”) to make #Loona_Butterfly and #Loonaiscomingback ...

Yves, who was formerly a member of the popular K-pop group LOONA, is set to embark on a new milestone in her solo career. Starting next month, the idol will be going on a tour across Asia and ...