A couple's reaction to being on the big screen at a Coldplay concert led to an awkward moment, and a viral reaction from Chris Martin.

Millions of people have viewed clips of a couple appearing to duck for cover after they were featured cuddling on the big screen at a Coldplay concert, prompting lead singer Chris Martin to speculate that they may be having an affair.

Clips from shows like ‘Succession,’ ‘The Sopranos,’ ‘The Simpsons’ and ‘Knight of Cups’ are being deployed to poke fun at the viral moment from the band's Boston show.

Chris Martin reacted to the onscreen couple shying away from the camera during a concert at Gillette Stadium on Wednesday, July 16.

The Coldplay kiss saga, involving a CEO and HR head, has reached a new level as the Phillie Phanatic hilariously re-enacted the viral moment during a