Why did Apple’s ad, created by its in-house creative team, prompt such visceral reactions? Somehow, the company failed to understand the disturbing implications of showing a soulless piece of ...

Tech companies are running low on new experiences to offer us. A new ad for the iPad contains revealing hints of where they could go next. By Peter C. Baker If you haven’t yet seen the new and already ...

Brick-and-mortar media may seem tepid about the iPad, but their sales people are not. According to the Wall Street Journal, interactive iPad ads are selling for figures reminiscent of their paper ...