Kendrick Lamar's most recent album GNX experiences a 10,100% sales bump following his performance during the Super Bowl Halftime Show.

Rap sensation Kendrick Lamar brought storytelling to the nation’s main stage at the Super Bowl LIX halftime show on Feb. 9. The performance came after Lamar swept the Song of the Year and Record of the Year categories at this year’s Grammys on Feb. 2, totaling five Academy Awards for his hit single “ Not Like Us .”

His “GNX” album returns to the top of the Billboard 200 with 236,000 equivalent album units following his performance at the Super Bowl Halftime Show. With its latest jump from No. 4 to 1, “GNX” marks the set’s second week atop the chart following its release in November.