An industry regulator's approval opened the door for first-party streaming data to supplement traditional TV ratings. Will it make a difference?

Nielsen will let the media outlets it tabulates add their own audience data to its ratings calculations, a move that the measurement giant sees as an inevitable one in the age of streaming but ...

"We cannot reset the value of our services to a fraction of their worth due to the circumstances and demands of one client," ...

Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available ...

Fox hit a company-high of 8.4% of total viewing; Disney held the top spot in the ranking of TV viewing by company ...

In the 25-54 age demographic that is most coveted by advertisers, viewership dropped 38% — from 113,000 people to 70,000.

The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words. In a dispatch sent to ...

Paramount Global's partnership with Nielsen, on hold since Oct. 1, challenges Nielsen's ratings measurement dominance and ...

During this period, Paramount has issued no release about Nielsen ratings tied to any of its most-watched programming, including the NFL games it shows on CBS each Sunday; the performance of CBS ...

Tiempo: App allows people to send money to loved ones in Latin America Political party makes a difference in who's watching NFL: ratings WABC-TV IS MOST WATCHED IN NEW YORK AND THE NATION WABC-TV ...

The Media Rating Council has renewed its accreditation of Nielsen’s national panel ratings measurement and approved the integration of its first-party live streaming data. The firm noted that ...