The McDonald's McGold Card is a metallic golden card that gives the holder free McDonald's for life, in a certain geographic ...

“Our fans have been fascinated by the lore of the McGold Card and if it really exists,” Tariq Hassan, McDonald’s USA chief ...

and we’re excited to give our fans that experience while honoring the grandma figure in all our lives,” Tariq Hassan, the chief marketing and customer experience officer at McDonald’s ...

As for the reason behind the campaign, Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald's USA, said that it is a result of anime becoming a "huge part of today's culture." ...

02:39 – Tariq Hassan on Famous Orders. 05:35 – What caused McDonald’s transformation? 06:45 – The link between creativity and impact at McDonald’s. 09:16 – Who is responsible for ensuring this new ...

“Our fans have been fascinated by the lore of the McGold Card and if it really exists,” Tariq Hassan, McDonald’s USA chief marketing and customer experience officer, said at the time.